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Keywords: Emergent strategy
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Journal Articles
EU enlargement: a case study of branding standardisation
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2008) 3 (2): 179–201.
Published: 18 July 2008
... like Cornejo (1958) supported the notion of standardisation with unified corporate image. T.C. Melewar can be contacted at: t.c.melewar@brunel.ac.uk © Emerald Group Publishing Limited 2008 Brands European Union Eastern Europe Western Europe Standardization Emergent strategy...
