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Keywords: Endomarketing
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (4): 922–942.
Published: 28 March 2023
...Patrícia Micaela Fernandes; Bruno Barbosa Sousa; Cláudia Miranda Veloso; Marco Valeri Purpose The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended...
