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Keywords: Entrepreneurial marketing
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–16.
Published: 11 February 2026
...Afërina Skeja; Nora Sadiku-Dushi; Charbel Salloum; Gülay Keskin; Amir Imeri Purpose This study investigates how information and communication technology (ICT) and entrepreneurial marketing (EM) jointly influence the organizational performance (OP) of women-led SMEs in contrasting institutional...
