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Keywords: Expectation management
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (3): 441–451.
Published: 31 May 2022
... categories are considered as communicational core messages and included in the developed change story. Findings Paradox user expectations were revealed and answered in the change story by informational and motivational means. Thus, accurate expectation management is enabled and, additionally, the users...
