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Keywords: Export marketing capability
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Journal Articles
Exporter species as heuristic forms: a typology of export marketing capabilities in a peripheral region
Open Access
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 182–204.
Published: 22 June 2026
... at Link to the terms of the CC BY 4.0 licence . Export marketing capability Exporter heterogeneity Stra.Tech.Man Mixed methods Peripheral region Typology Export marketing capability consists of the routines through which firms read foreign markets, differentiate customers, adapt...
Includes: Supplementary data
