... to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics. Design/methodology/approach A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook. Findings Four...

..., when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first...