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Keywords: Facebook community
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2014) 9 (3): 252–267.
Published: 26 August 2014
...’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research. Facebook community participation can be discussed in terms of acting in ways that endorse the community and enhance its...
