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Keywords: Farm business
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Journal Articles
Factors that impact farmers’ engagement in local food brand development
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2020) 15 (1): 86–101.
Published: 18 December 2019
.... Farm business characteristics include farmers’ age, the attainment of quality certification and cultivated area, while psychological factors include farmers’ attitudes toward local reflections of the brand, perceptions regarding the need for farm business external support and consumers’ interest...
