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Keywords: Fashion industry
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (3): 818–833.
Published: 23 April 2024
...Kleopatra Konstantoulaki; Ioannis Rizomyliotis; Eunice Ang; Nguyen Thu Quynh Purpose The purpose of this study is to investigate the influence of augmented reality (AR) media characteristics on consumers’ purchase intention (PI) for fashion goods within the fashion industry context. Design...
Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (2): 248–269.
Published: 03 May 2022
... diversity. Design/methodology/approach By examining the cases of two leading organizations of the fashion industry that found themselves involved in crises and how they confronted them, it seeks to explore whether investments in workforce diversity is a solution for these problems. Findings...
