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Keywords: Fashion industry
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Journal Articles
EuroMed Journal of Business (2025) 20 (3): 818–833.
Published: 23 April 2024
...Kleopatra Konstantoulaki; Ioannis Rizomyliotis; Eunice Ang; Nguyen Thu Quynh Purpose The purpose of this study is to investigate the influence of augmented reality (AR) media characteristics on consumers’ purchase intention (PI) for fashion goods within the fashion industry context. Design...
Journal Articles

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