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1-9 of 9
Keywords: Gender
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Journal Articles
The influence of brand equity on smartphone purchase intention: when gender makes a difference
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–22.
Published: 16 September 2025
... such as purchase intention (PI). With these ideas in mind, this research analyzes the influence of BE on PI in the smartphone market, seeking to determine whether this relationship is stronger for one gender or the other. Design/methodology/approach A sample of 185 university users in Spain was surveyed...
Journal Articles
Do online reviews help? The contingent effect of perceived crowdedness and gender for restaurant selection
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (1): 33–51.
Published: 01 September 2022
...Muhammad Asghar Ali; Ding Hooi Ting; Muhammad Umer Azeem; Amir Zaib Abbasi Purpose This paper aims to investigate the impact of perceived usefulness of online reviews and crowd cues on restaurant selection. In addition, the authors also examine the moderating role of perceived crowding and gender...
Journal Articles
Promotion to managerial positions and the relationship to work outcome preferences: perspectives of women and men in Israel
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (4): 604–620.
Published: 24 May 2022
... conducted an analysis of variance (ANOVA) test and a linear regression analysis for women and men. Findings The gender differences regarding work outcomes preferences decreases with career promotion. Further, the higher the organizational status, the higher the need for interesting and satisfying work...
Journal Articles
My choices are better than yours! Gender differences in narcissistic start-up entrepreneurs
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2022) 17 (4): 488–502.
Published: 02 June 2021
...Simona Leonelli Purpose The paper explores the role of narcissism on entrepreneurs' decisions in terms of organizational choices, discussing gender differences. The aim relies in the influence that entrepreneurs' personality, capabilities and cognitive orientation have in the creation...
Journal Articles
Gender, workplace fun and organisational inclusion: an empirical study
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2021) 16 (4): 512–525.
Published: 01 December 2020
...Mohamed Mousa; Rami Ayoubi; Hiba Massoud Purpose This paper addresses nurses working in public hospitals in order to find out how gender may affect their perception of both diversity management and organisational inclusion. Moreover, and given the novelty of workplace fun and the lack of research...
Journal Articles
Factors influencing consumer attitudes toward online shopping: the mediating effect of trust
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2021) 16 (4): 544–563.
Published: 27 November 2020
.... The moderating effect of gender was also assessed using the multigroup analysis (MGA). Design/methodology/approach Based on data collected from 378 Moroccan online shoppers, the authors empirically tested the hypothesized model using a partial least squares (PLS) estimation. Findings First, relative...
Journal Articles
Does gender specific decision making exist?
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Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2015) 10 (1): 47–65.
Published: 05 May 2015
...María del Mar Alonso-Almeida; Kerstin Bremser Purpose – The purpose of this paper is to explore management decisions during the ongoing financial crisis from a gender perspective. Design/methodology/approach – An empirical analysis was conducted using a sample of 132 personal surveys...
Journal Articles
Gender‐based analysis of leadership differences in Turkey
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Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2010) 5 (1): 20–36.
Published: 18 May 2010
... and also the effect of pre‐managerial and managerial experiences on leadership style in a gender‐based context. Design/methodology/approach A web‐based questionnaire was used for the study. Four main hypotheses were tested by ANOVA and structural equation modeling. Research was conducted via a total...
Journal Articles
Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job‐related factors and activities
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2009) 4 (3): 287–303.
Published: 18 September 2009
...Ioanna Papasolomou; Alkis Thrassou; G. George Panigyrakis; G. Athanasios Poulis Purpose The purpose of this paper is to examine and compare gender differences of Greek and Turkish public relations (PR) managers. In addition to that, the background variables, the job‐related factors and activities...
