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Keywords: Generative AI
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–19.
Published: 03 February 2026
... highlight the dynamic nature of GenAI technologies and the need for flexible, role-sensitive integration strategies. Practical implications This study provides actionable insights for business and organizational leaders on integrating Generative AI (GenAI) technologies. It highlights the importance...
