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Keywords: Generative artificial intelligence
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–21.
Published: 28 July 2026
...Justin Siljeur; Niklas Schulte; Dominik Kanbach Purpose Generative artificial intelligence (GenAI) holds transformative potential for small and medium-sized enterprises (SMEs). Yet, despite increasing access to GenAI tool use, many SMEs face significant challenges in moving beyond experimentation...
