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Keywords: Gratitude
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Journal Articles
Mohamed A. Khashan, Mohamed A. Ghonim, Mariam Ashraf Aziz, Thamir Hamad Alasker, Mohamed M. Elsotouhy
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (1): 50–72.
Published: 09 August 2024
...Mohamed A. Khashan; Mohamed A. Ghonim; Mariam Ashraf Aziz; Thamir Hamad Alasker; Mohamed M. Elsotouhy Purpose The current study used the Stimuli-Organism-Response (S-O-R) paradigm to analyze value co-creation and customer gratitude influence on hotel guests' online reviews. It also examines...
