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Keywords: Grocery shopping
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (2): 653–675.
Published: 25 February 2025
...Mehrgan Malekpour; Oswin Maurer; Vincenzo Basile; Gabriele Baima Purpose This study aims to enhance our understanding of customer expectations and experiences in grocery shopping within the metaverse. It investigates factors influencing customer satisfaction and driving continued engagement...
