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Keywords: Health care
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (1): 36–47.
Published: 26 April 2013
..., it constitutes a basis for future studies. The findings can greatly contribute to development of customer behavior and partnership marketing theories. © Emerald Group Publishing Limited 2013 Poland Health care Consumer behaviour Patients Medical units Modelling Relationship models Virtual...
