Keywords: Hotels
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Journal Articles
Journal Articles
Journal Articles
EuroMed Journal of Business (2013) 8 (2): 134–153.
Published: 12 July 2013
... A structured questionnaire has been developed in order to accomplish the research objectives. Data were collected from 86 Greek luxury hotels. Accepted methodology was used to construct the measure, factor analysis to determine the CRM key success factors (KSFs) and Pearson correlation, ANOVA and discriminant...
Journal Articles

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