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Keywords: Hybrid product
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2012) 7 (2): 108–128.
Published: 13 July 2012
... effects is increasingly becoming misleading or confusing as products are typically designed in one country (COD), manufactured in another (COM) and assembled in yet a third or many countries in the form of component manufacturing (Chao, 1993). This has resulted in the proliferation of “hybrid products...
