... and participants’ age. Originality/value This research provides empirical insights into the challenges of VR adoption in engineering contexts, and offers practical guidance for organizations seeking to integrate immersive technologies. It contributes to technology acceptance literature and highlights the role...

...Xiaowei Fan; Jiyao Xun; Les Dolega; Yifu Li; Woon Kian Chong Purpose Immersive technologies, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), reshape retail interactions by enhancing customer decision-making. Despite their transformative potential, research...