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Keywords: Implicit attitudes
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Journal Articles
Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (1): 21–45.
Published: 14 September 2023
... conducted. The first study assesses the implicit attitudes of Gen Z individuals through Implicit Association Tests (IAT) toward the experience of visiting traditional versus virtual museums. Considering the results of the study one, the second study proposes and validates a conceptual model through PLS-SEM...
