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Keywords: Individual perception
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2010) 5 (1): 37–56.
Published: 18 May 2010
... and Kuwait airlines are grouped under Arab Gulf airlines. Country of origin Customer loyalty Brand loyalty Consumer behaviour Individual perception Lebanon Country of origin (COO) of a product affects its evaluation by consumers. Along with COO, other factors do influence product evaluation...
