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Keywords: Internal marketing
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (3): 721–755.
Published: 22 March 2024
...Catarina Gonçalves Rodrigues; Bruno Barbosa Sousa Purpose This research seeks to understand whether employer branding (EB) and internal marketing (IM) are fundamental to the challenge of attracting and retaining talent and how these strategies can help companies to overcome the difficulties...
