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Keywords: Internalisation
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (3): 684–702.
Published: 04 January 2023
... have a positive impact on CRM. In contrast, internalisation process negatively affects CRM system, but outsourcing knowledge does not significantly affect CRM. Research limitations/implications Past studies empirically validated the success of CRM adaptation in the context of different industries...
