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Keywords: Interpretive practice
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2006) 1 (2): 50–63.
Published: 01 September 2006
...Alexandra J. Kenyon This paper explores the use of intertextuality in advertising texts. It identifies that there are two distinctive methods of researching meanings found in and around advertisements. The two methods are textual strategy and interpretive practice. The results of a phenomenological...
