Keywords: Knowledge
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Journal Articles
EuroMed Journal of Business (2024) 19 (4): 1042–1065.
Published: 26 April 2023
... of knowledge and capabilities to reach new markets. This study seeks to ascertain the role, the typologies of the knowledge and capabilities required for access to IB, and how benefits may arise for SMEs from their international experience. Design/methodology/approach To achieve these objectives...
Journal Articles
Journal Articles
Journal Articles
EuroMed Journal of Business (2016) 11 (3): 322–346.
Published: 05 September 2016
... that the respondents were mainly using. These questions were concerned with brand knowledge, brand commitment and brand overall attitude. The other questions that the respondents answered were about three other brands on the market. All dimensions, except purchase barriers, were measured on a ten-point scale...

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