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Keywords: Local brand
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Journal Articles
Factors that impact farmers’ engagement in local food brand development
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2020) 15 (1): 86–101.
Published: 18 December 2019
... producers according to the marketing channel they choose and their industry, and explore the intentions of intermediate marketers. Practical implications Marketing cooperatives should undertake initiatives to develop local brands effectively, taking into consideration the factors that impact farmers...
