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Keywords: MTAM
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Journal Articles
Mohamed M. Elsotouhy, Abdelkader M.A. Mobarak, Mona I. Dakrory, Mohamed A. Ghonim, Mohamed A. Khashan
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (2): 325–353.
Published: 07 November 2023
... model (MTAM) and the value-based adoption model (VAM). Design/methodology/approach A representative data sample of 430 Egyptian banking clients was analyzed to test the hypotheses using partial least squares-structural equation modeling (PLS-SEM). Findings The findings revealed that all...
