... Management strategy Interviews The concept of change readiness has been largely discussed in the management literature mainly in the Organizational Behavior domain (Alas, 2007 ; Chonko et al., 2002 ; Eby et al., 2000 ; Jones et al., 2005). These studies focus...

... by consumer (Garcia and Calantone, 2002). Enterprise zones Innovation Diffusion Management strategy According to Penrose (1959) , firm's productive opportunity is defined as the possibilities for deploying resources that its entrepreneurs and managers can see and which they are willing...