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Keywords: Manufacturing
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2019) 14 (2): 123–136.
Published: 19 June 2019
...Luna Leoni Purpose Despite the widespread application and implementation of servitization strategy by manufacturing firms worldwide, little attention has been devoted to its adoption by European-Mediterranean countries, such as Italy. Thus, the purpose of this paper is to fill this gap...
