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Keywords: Market turbulence
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Journal Articles
Igniting HR effectiveness and explorative and exploitative learning: role of work-related generative AI use and market turbulence
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–18.
Published: 04 March 2026
... the moderating role of market turbulence in those direct and indirect relationships, uncovering new insights on how Gen AI can ignite HR outcomes under dynamic circumstances. Design/methodology/approach Survey data from 314 HR employees working at British private companies were collected using the online...
