...Adah-Kole Onjewu; Razieh Sadraei; Vahid Jafari-Sadeghi Purpose In spite of wide civic and academic interest in obesity, there are no bibliometric records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this shortcoming with a bibliometric analysis of Scopus...

...Susana C. Silva; Leonardo Corbo; Božidar Vlačić; Mariana Fernandes Purpose The present study seeks to outline the role of marketing automation (MA) in measuring the return on marketing activities and the challenges associated with reaching accountability in marketing. Design/methodology...

...Michael J. Baker Purpose The purpose of the paper is to explore the ongoing and continuing debate regarding the role of marketing in an organisation – profit or not‐for‐profit, public or private – in a climate where the disciplines’ contribution is seen as decreasing in importance. Design...