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Keywords: Moderation analysis
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2022) 17 (2): 270–287.
Published: 02 June 2021
... control Demographics Moderation analysis The intention to perform a behaviour is the central component of TPB (Ajzen, 1991), which is the extension of the theory of reasoned action/TRA (Fishbein and Ajzen, 1975). The stronger the intention to perform a behaviour, the greater the possibility...
