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Keywords: Negative reviews
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (2): 191–207.
Published: 14 June 2022
... categories, i.e. the location, the amenities and the host. To each of them the associated sentiment was assigned. Based on the results, Airbnb properties could focus on certain aspects related to negative sentiments in order to minimize negative reviews and increase customer satisfaction. Originality...
