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Keywords: Non-government organizations
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2014) 9 (1): 60–74.
Published: 29 April 2014
... non-government organisation (NGO) (world wildlife fund-UK) and a major retailer (Marks and Spencer). The partnership developed three “types”, sponsorship, technical and communication partnerships. Design/methodology/approach – A grounded theory approach was taken; information was gathered using semi...
