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Keywords: Online wine consumers
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2012) 7 (3): 294–311.
Published: 14 September 2012
..., the recommendation of the online shop, and their own experience. A comparative analysis with international online wine consumers found differences based on profile and consumer buying behaviour (patterns and influences). Research limitations/implications The non‐probabilistic sample contained only data from...
