...Patrícia Micaela Fernandes; Bruno Barbosa Sousa; Cláudia Miranda Veloso; Marco Valeri Purpose The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended...

... of modern organizations and it is essential that they are perceived as fair if they are to bring about commitment to discretionary effort, which is increasingly a key feature in gaining competitive advantage. The purpose of this paper is to examine the outcomes and processes of performance appraisal through...