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Keywords: Partial least squares
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2012) 7 (1): 24–53.
Published: 27 April 2012
... services in the future. Partial least squares procedure was used to analyze 212 cases collected from residential customers via personal interviews using a properly designed questionnaire. Findings The results indicated that service compatibility is the key factor, which mostly shapes customers...
