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Keywords: Perceived ease of use
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–27.
Published: 09 March 2026
... adoption. H2. Organizational change readiness (OCR) positively influences intention to adopt (INT). In the TAM, perceived ease of use entails a basic belief that indicates how individuals believe that technology will be easy to adopt, and it is a primary determinant of adoption...
