.../methodology/approach Guided by the expectation confirmation theory (ECT) and the perceived risk theory, this study defined a set of hypotheses tested through structural equation modeling. Participants were consumers with previous experience in purchasing fresh food products online. Findings The findings...

...Sally Raouf Ragheb Garas Purpose The study aims to better understand the impact of susceptibility to social influence (normative and informational) on perceived risk and the consequent impacts on attitudes towards counterfeiting and intention to purchase counterfeit brands. Design/methodology...

... finance adoption by individuals. These influencers are labelled as perceived benefits and demotivators as perceived risks. In addition to perceived benefit and risk, the study has also included the difference in perception on the basis of generation cohort. Design/methodology/approach The data have...

...Apostolos N. Giovanis; Spyridon Binioris; George Polychronopoulos Purpose This paper presents an extended technology acceptance model (TAM) with concepts from the innovation diffusion theory (IDT) and customers’ perceived risk, aiming to examine the factors affecting Greek customers’ intentions...