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Keywords: Peripheral region
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Journal Articles
Exporter species as heuristic forms: a typology of export marketing capabilities in a peripheral region
Open Access
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 182–204.
Published: 22 June 2026
...Dimos Chatzinikolaou Purpose Export and export-marketing research usually differentiate firms by size, sector, export intensity, or performance. We ask whether exporters in a peripheral region also fall into recurrent organizational forms that reflect how strategy, technology, and management...
Includes: Supplementary data
