... show that the experiential stimuli to provide may vary according to the stage of product development and to the characteristics of the target. Also the manufacturer's culture may drive some diversity in the stimuli provided. In detail, the Mediterranean company seem to look at generating group...

...George Chryssochoidis Purpose The purpose of this paper is to provide empirical research evidence on the process innovations and the NPD (new product development) processes/practices adopted by the food industry as well as their interface. Design/methodology/approach The study was conducted...