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Keywords: Provocative products
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (2): 248–269.
Published: 03 May 2022
... Sometimes provocative products and images that intend to spark customers' imagination can backfire and initiate a crisis. Based on the findings, organizations that admit their wrongdoing and react promptly to their stakeholders' demands tend to overcome a crisis relatively faster than organizations...
