...Mohamed M. Elsotouhy; Mohamed A. Khashan; Mumen Z. Thabet; Hany M. Galal; Mohamed A. Ghonim Purpose Due to augmented reality (AR) technology improvements, the retail industry has embraced smart retailing as its primary business model. Therefore, organizations must comprehend the intricacies of AR...

...Filipa Freitas Alves; Cláudia Miranda Veloso; Elisabete Gomes Santana Félix; Bruno Barbosa Sousa; Marco Valeri Purpose This research aims (i) to assess the level of customer satisfaction and loyalty to self-service technologies and Auchan Retail Portugal, (ii) to identify the determinants...

...Balakrishna Grandhi; Jyothsna Singh; Nitin Patwa Purpose A retail brand is an asset of value to the stakeholders. Nurturing it enhances quality and stability of earnings. Franchising it across emerging countries provides an opportunity for growth. The challenge, however, is to ensure...