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Keywords: Shopping
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2007) 2 (1): 87–102.
Published: 01 September 2007
...Amit Bhatnagar Purpose Individuals use the web for shopping for both personal and professional objectives. The purpose of this paper is to show that the demographic profile of individuals who shop online for personal reasons is different from that of those who shop for professional reasons...
