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Keywords: Smart home speakers
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Journal Articles
The moderating role of user skills in consumers' adoption of smart home speakers in emerging markets
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025)
Published: 01 July 2025
...Sabrine Bouallegue; Jinene Chtioui; Ayoub Nefzi; Damien Chaney Purpose While smart home speakers are extensively adopted in developed countries, their penetration remains considerably lower in emerging markets. Moreover, their increasing sophistication requires heightened skills. Drawing...
