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Keywords: Social business
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (2): 104–116.
Published: 12 July 2013
... of consumption and human behaviour, has the potential to make a major transformational contribution to achieving the goals of social business, including sustainability, environmental protection and enhanced human welfare. Originality/value Too many marketers, academics and practitioners alike, are so closely...
