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Keywords: Social influence
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Journal Articles
Journal Articles
EuroMed Journal of Business (2024) 19 (1): 46–61.
Published: 14 July 2023
... factors and the willingness to adopt cryptocurrencies for financial transactions. Findings The empirical findings reveal that ease of use, perceived usefulness, social influence, and financial literacy increase the willingness to use cryptocurrencies. French hotels need to have a strategic orientation...

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