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Keywords: Social influence
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Journal Articles
Susceptibility to social influence the mediating role of perceived risk and attitudes when considering a counterfeit purchase choice
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (4): 1119–1148.
Published: 11 July 2024
...Sally Raouf Ragheb Garas Purpose The study aims to better understand the impact of susceptibility to social influence (normative and informational) on perceived risk and the consequent impacts on attitudes towards counterfeiting and intention to purchase counterfeit brands. Design/methodology...
Journal Articles
Factors affecting the adoption of cryptocurrencies for financial transactions
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (1): 46–61.
Published: 14 July 2023
... factors and the willingness to adopt cryptocurrencies for financial transactions. Findings The empirical findings reveal that ease of use, perceived usefulness, social influence, and financial literacy increase the willingness to use cryptocurrencies. French hotels need to have a strategic orientation...
