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Keywords: Standardization
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2008) 3 (2): 179–201.
Published: 18 July 2008
... or geocentrically oriented and what relationships exist between subsidiaries and headquarters and nature of the product. Brands European Union Eastern Europe Western Europe Standardization Emergent strategy The topic of standardisation of the marketing mix has been covered widely in the past two...
