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Keywords: Store choice criteria
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2014) 9 (2): 175–197.
Published: 01 July 2014
... stores Store choice criteria The retail food industry is an extremely competitive trade sector (Giovanni and Tadei, 2014). Companies are forced to constant differentiation, in order to achieve a higher market share, which would ultimately lead to higher profits (Cuthbertson and Reynolds, 2004...
