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Keywords: Stra.Tech.Man
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Journal Articles
Exporter species as heuristic forms: a typology of export marketing capabilities in a peripheral region
Open Access
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 182–204.
Published: 22 June 2026
... (Stra.Tech.Man) are combined inside the firm, and whether that perspective reveals variation a degree-based account leaves obscured. Design/methodology/approach To examine that possibility, we use a sequential mixed-method design covering 23 firms in Eastern Macedonia and Thrace, a peripheral region...
Includes: Supplementary data
