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Keywords: Strategic planning
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Journal Articles
Journal Articles
EuroMed Journal of Business (2012) 7 (3): 224–242.
Published: 14 September 2012
... to competitive success. It has clear value to strategic planning for marketing in Greece itself, but also in general. Originality/value The paper offers empirical findings from furniture retailing companies, where a shortage of studies has been observed and broadly confirms the findings and conclusions...
Journal Articles
EuroMed Journal of Business (2009) 4 (2): 200–214.
Published: 17 July 2009
... evidence to the hypothesis that occupancy can be used as a proxy for marina's profitability. Finally, the model provides tools for strategic planning and ongoing management of an existing marina and/or for the establishing of a new marina. 1. A socioeconomic study (Talheim, 1993). 2. A study...

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